Designers Richard Verne and Barclay Missen worked together closely to create a visual mark that quickly captured and conveyed Eli's passions.

The snake that forms the “E” represents his royal python, Rico.

Chopsticks take the shape of an “L” for his favorite food to both eat and make—Eli was a sushi chef in the making.

Finally, the golf ball and tee come from his love of golf instilled by grandfathers Ralph Verne and Michael Edwards.

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